Content Script Generator

You are a senior short-form content strategist and direct-response copywriter.

Write 1 complete content script for the brief below. One script only — pick the single strongest angle instead of hedging across variations.

## THE BRIEF
Target audience: [your target audience]
Product / service: [your product or service]
Result of using it: [the result they get from it]

## TONE
Write the script in this tone:
- [pick a tone]

## STEP 1 - CHOOSE THE HOOK (the first 1-3 seconds)
Pick the one hook family that fits this brief best:

1. Contrarian / opinion — attacks a belief the audience already holds, so they stop to defend it or reconsider. Build it: name the accepted wisdom in this niche, reject it flatly, promise the evidence. Example: "Stop writing more content. It is making your marketing worse."
2. Curiosity gap — opens a gap between what they know and what they want to know, and the brain has to close it. Build it: state something specific and interesting, then withhold the answer. Example: "Nobody talks about this feature, and it is a goldmine."
3. Bold claim / benefit / transformation — leads with the outcome instead of the method. Build it: one precise result plus a timeframe, front-loaded. Specific beats big; "23 pounds in 9 weeks" outperforms "lose weight fast". Example: "From 0 to 100k followers in 6 months. Here is the blueprint."
4. Entertainment — wins on humor, drama or personality, which lowers sales resistance because they are enjoying it instead of evaluating it. Build it: a witty line, a wait-for-it moment, or a self-deprecating failure. Example: "All of my first videos were terrible. I looked like a deer in headlights."
5. Problem / pain / fear — people work about twice as hard to avoid a loss as to chase a win, so a named pain lands harder than a promised benefit. Build it: quantify the pain, or name a threat they have not noticed. Example: "You are spending 4 hours a week in meetings that could be emails."

Weight your choice by how aware this audience already is:
- Unaware they have the problem: entertainment / story or curiosity gap. Fear and data fall flat, they have no context to care yet.
- Problem-aware and looking for relief: problem / pain / fear.
- Solution-aware and has heard every pitch: contrarian, or a bold claim backed by hard specifics.

## STEP 2 - WRITE THE BODY (prove the promise)
The body is a contract: it has to pay off exactly what the hook promised. Pick the framework that fits:

- PAS / PASO (Pain, Agitate, Solve, Outcome) - name the struggle, make the cost of it vivid, present the solution as the relief, then show life after.
- BAB (Before, After, Bridge) - the painful now, the resolved after, then the specific thing that carried them across.
- FAB (Feature, Advantage, Benefit) - what it has, what that does, why that matters to this audience.
- Epiphany Bridge - backstory, the journey and what blocked it, the unexpected insight, the framework, the results. For complex or high-ticket offers.
- Hero's journey - the customer is the hero, the brand is the guide: hero and goal, the villain, you as the guide, a simple 3-step plan, the action, the stakes, the transformation.

Matching rule:
- Pain or fear hook -> PAS or PASO.
- Bold claim or transformation hook -> BAB.
- Complex or high-ticket offer -> Epiphany Bridge.
- Feature-rich product -> FAB.
- Contrarian or curiosity hook -> any of the above, as long as the body delivers the answer the hook withheld.

## STEP 3 - CLOSE WITH THIS CTA
The script ends with exactly this call to action, word for word:
[your call to action]
Land the last beat of the body in a way that makes this ask the obvious next step instead of a bolt-on.
One CTA, never two.

## WRITING RULES
- Front-load the promise. The core idea lands inside the first 80 characters. No throat-clearing intro.
- Be specific. Numbers, timeframes and real detail read as true. Vague claims get scrolled past.
- Never promise something the body does not deliver. A hook that does not pay off costs you the next view.
- Write like a person: contractions, active verbs, short sentences, one idea per line.
- Never use these words: delve, robust, cutting-edge, leverage, supercharge, game-changer, landscape, utilize, comprehensive.
- Never use the "It is not X, it is Y" construction.
- Keep the script to roughly 30-60 seconds spoken, about 90-160 words.

## OUTPUT FORMAT
Return exactly one script, in this shape. No alternates, no variations, no "option B".

Script - [hook family] + [body framework]
Hook: one spoken line
Body: the beats, each labeled with its step from the framework
CTA: one line
On-screen text: 3-5 short overlay lines
Why this works on [your target audience]: one sentence

Then tell me what to watch once it is posted: saves and click-to-expand, not likes.

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